- THE CHALLENGE:
- The owner of Alimentum and restaurateur, John Hudgell, challenged Black Pig to create a brand which encapsulated his passion for food and his commitment to running a high-end restaurant serving the finest modern French cuisine produced with quality ingredients, sourced from ethical suppliers.
- THE RESULT:
- Alimentum is now open for business serving the finest locally and ethically sourced produce and to ensure that the Alimentum brand was swiftly established in and around the Cambridge area, it has been used predominantly on all recruitment advertising and signage in the lead up to the launch.
- THE TESTIMONIAL:
- “I’ve enjoyed my experience immensely with Black Pig. It has been refreshing to work with forward thinking people with a can do attitude, and I now consider Black Pig to be an essential addition to the management team.”
John Hudgell, Restaurateur
Alimentum [unpublished] - Black Pig Case Study - Brand Consultancy, Design Communications, Web DesignBack To Case Studies
Black Pig’s inspiration for the brand development was to evoke the customer’s five senses throughout their Alimentum ‘experience’. Focusing on simple yet stylish lines, and John’s desire to incorporate art deco influences with a modern twist, the new marque was created to reflect classical and contemporary elements of the restaurant. For the colour palette, Black Pig maintained simplicity through use of black gloss on black matte, white and an indulgent velvet red, all of which have been used throughout the restaurant to create an elegant ambience and accentuate the décor from luxurious fabrics to the stunning chandelier centrepiece.
Black Pig applied the timeless marque to the entire customer journey, from the launch invitation which set the tone of sophistication, to the distinctive quality of the cocktail and restaurant menus which list the succulent dishes and combination of inviting flavours. The discreet bill holder seals the experience with a personalised touch in the form of a message of appreciation from John Hudgell.
As an extension of the brand development, Black Pig also created and built a bespoke blog site for John to enable him to document the progress of the restaurant, whetting the appetite of visitors with detailed updates of European treks to source ethically reared meat, purchases of locally sourced produce and the construction and decorating finishing touches.
To ensure that the Alimentum brand was swiftly established in and around the Cambridge area, it has been used predominantly on all recruitment advertising and signage in the lead up to the launch. The distinct new awnings produced by Black Pig have ensured that Alimentum now physically stands out from the multitude of chain restaurants within the vicinity as a beacon of good taste and a premium dining experience.
Read more case studies in the field of