Anglia Fireplaces

Anglia Fireplaces, a leading nationwide fireplace surround manufacturer, designer and distributor, has been a client of Black Pig for several years.

We have recently developed a new advertising campaign for Anglia which focuses on appealing to their target audience through the use of engaging mini stories about how delighted customers are with their new fire. The adverts, which appear in a range of national trade and consumer titles, are updated seasonally so as to always carry a topical message. The striking red branding used in the advertisements has been inspired by the look of Anglia's showroom, and this has now been carried across a range of other materials, effectively refreshing their brand.

The creation of the advertising campaign came at a time when Black Pig was also designing and developing a new website for Anglia and so of course the two were brought into line. The new website features flash imagery to showcase the stylish range of products Anglia can supply and customers are able to search for their ideal fireplace by fuel type or model style. For dealers there is a secure area where they can access and download price lists and other product literature. A content management system allows Anglia to keep the dealer area and also the news area on the public facing site up to date.

The new advertising style has also been deployed in the form of a livery for Anglia's new mobile exhibition trailer, which allows them to demonstrate working fireplaces at shows and events all across the UK

To further promote Anglia Fireplaces to its customers and dealers Black Pig undertakes an ongoing campaign of strategic public relations which targets key trade press along with regional publications and home and lifestyle magazines.

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