- THE CHALLENGE:
- Bradgate appointed Black Pig to implement an integrated design and PR campaign for the first stage of its £34 million Riverside Living scheme in Wickford, Essex.
- THE RESULT:
- Within a fortnight of Black Pig's PR and advertising campaign, sales had increased by 400%.
- THE TESTIMONIAL:
- "I have found the team at Black Pig, energetic, approachable, fast thinking and an absolute pleasure to deal with. They helped accelerate us toward our target with an excellent range of ideas. If Carlsberg made PR companies they'd probably call them 'Black Pig'".
Andrew Ryde, Bradgate Developments
Bradgate Developments
Back To Case StudiesBradgate Developments has established a reputation for building quality homes in London and the Home Counties and prides itself on being small enough to care but large enough to cope with the demands of professional construction projects.
Black Pig's brief was to help boost sales and raise the profile of the first stage of the development and Bradgate locally. The Riverside Living project plans to drastically redevelop Wickford with a vibrant location by enhancing the River Crouch by raising the water level and creating new cycle paths and walkways along the river's edge. 173 high quality residential units will also be built along with a pedestrian friendly 'Piazza style' area with commercial space for bars and restaurants. The whole area will benefit from improved lighting and CCTV surveillance to create a safer and more attractive 'gateway' into Wickford town centre.
Working at a strategic level of design Black Pig developed two sub-brands for the two phases of the Riverside Living project that encompassed the essence of the scheme whilst maintaining consistency with the parent brand. Within a fortnight of Black Pig's PR and advertising campaign, sales had increased by 400%.
