- THE CHALLENGE:
- An ongoing brief to design a range of marketing collateral to be rolled out to ale lovers nationwide and layout and design the organisations annual report.
- THE RESULT:
- Along with a number of information leaflets and datasheets Black Pig helped develop the “Cyclops” ale guide for CAMRA.
- THE TESTIMONIAL:
- "We selected Black Pig because of its strong presence in the region, creativity and depth of resource. The consultancy is renowned for its impressive design ability."
Georgina Rudman, Marketing Manager, CAMRA
CAMRA [unpublished] - Black Pig Case Study - Design Communications, Strategic MarketingBack To Case Studies
CAMRA promotes good-quality real ale and pubs, as well as acting as the consumer's champion in relation to the UK and European beer and drinks industry.
It is an independent, voluntary organisation with over 85,000 members and has been described as the most successful consumer group in Europe.
As part of CAMRA's strategy to raise awareness of the campaign and improve communication with existing and prospective members it appointed Black Pig produce a range of marketing collateral for distribution across the UK.
Along with a number of information leaflets and datasheets Black Pig helped develop the “Cyclops” ale guide for CAMRA. “Cyclops” is a series of individual card guides for a selection of ales which outline the look, smell and taste of each drink to encourage new drinkers. The result of this work has helped to meet CAMRA’s goals of keeping real ale alive and raise awareness of ale to new markets.
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