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THE CHALLENGE:
Black Pig was challenged produce a new brand identity for Coffee 4U, formerly known as Coffee Express.
THE RESULT:
The finished result was a traditional design, which used modern colours to attract its new target audience. The new company image has been rolled out across the company's vehicles, packaging, and literature and marcomms materials.

Coffee4u [unpublished] - Black Pig Case Study - Brand Consultancy, Design Communications, Strategic Marketing

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Coffee Express is a well established provider of coffee in the Cambridgeshire area. Coffee Express came to Black Pig looking for a modern, fresh and lively corporate identity to encompass the message behind its change of name from Coffee Express to Coffee 4 U.

Its aim was to market its products towards a younger clientele and encourage the recent trend of coffee drinking by the more influential members of society.

The finished result was a traditional design, which used modern colours to attract its new target audience. The steam invites the mature coffee drinker while the combination of mulberry and lime encapsulates the contemporary theme to tempt the younger market.

The new company image is also featured on the company vehicles, packaging, and literature and marcomms materials.

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