- www.aviva.co.uk
- THE CHALLENGE:
- To support both consumer campaigns with online marketing activity and internal communication initiatives.
- THE RESULT:
- An email marketing campaign to solicitors achieved a sign-up conversion rate of 3.2%, with 47% of recipients opening the email and downloading image files, a significant success for any direct email campaign.
Black Pig devised and implemented a reverse auction campaign to staff using postcards and intranet prompts achieved a 50% submission rate, approximately 14,000 people.
Aviva
Back To Case StudiesAviva is the world's sixth-largest insurance group and the biggest in the UK. It is one of the leading providers of life and pensions products in Europe and has substantial businesses elsewhere around the world. Its main activities are long-term savings, fund management and general insurance.
Black Pig was appointed by Aviva to support consumer campaigns to promote online offers and internal campaigns to incentivise staff to use its internal site, call centre support materials and HTML email campaigns to the legal community.
Black Pig’s creativity was commended by Aviva for having a clear understanding of direct marketing practices and its principles.
"We are impressed by the level of response achieved by the launch campaign. Working with Black Pig, we now plan to strengthen brand awareness with follow-up direct mail and advertising activity."
Bob Chinnery, Design Consultant, Aviva
