- THE CHALLENGE:
- To design and build a bespoke consumer sales site for family run prescription performance eyewear retailer to extend the company’s reach online.
- THE RESULT:
- The completed site has overcome the perils of ordering spectacles online by providing a prescription upload facility, ensuring that the correct lens are used. To encourage repeat visits users are able to save their lens prescription details for future purchases.
SportsLens [unpublished] - Black Pig Case Study - Software Development, Web DesignBack To Case Studies
Family run SportsLens based in Cambridge has over 17 years experience in optics and specialises in prescription and non prescription performance eyewear, stocking brand names like Adidas, Speedo and The North face.
To help them take full advantage of the internet, SportsLens appointed Black Pig to design and build them a comprehensive consumer sales site.
The site works like many other e-commerce sites, featuring a basket and user login function, and allowing previous transactions to be viewed. However, owing to the nature of the product, the site also has the capability to upload lens prescriptions, allowing the user to tailor each frame to his/her own specification and these can be saved in the users profile for later use.
The SportsLens website also focuses on positioning the company as the leading provider within its field and has been designed to reflect the quality of the SportsLens brand.
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