Our Carbon Nation

Climate change is one of the biggest challenges facing modern society and one action that can assist in counteracting the unavoidable emissions produced in everyday life is carbon offsetting which combined with a low carbon lifestyle aims to slow the effects of climate change on our planet.

Black Pig was approached by the Our Carbon Nation team with the challenge of creating a unique site to provide a complete carbon offsetting guide and directory of websites to provide consumers and business owners with a one stop shop for offsetting their emissions.

The launched site makes selecting a carbon offsetting company much easier for the user by presenting all options available to them, allowing users to search by offset project type, by what source of emissions they want to counteract and in which country the project should take place.

The site acts as an essential guide to those new to carbon offsetting and to those who wish to debate the principles of the industry. For these reasons the site includes a complete glossary of terms related to the projects and processes involved in carbon offsetting; removing any confusion these can cause. The interactive forum on the site also provides an open environment for discourse around the subject alongside all aspects of carbon offsetting and living a greener lifestyle in general.

Because carbon offsetting is a relatively new industry and also very high on the news agenda Our Carbon Nation requested a fully editable news page to which Black Pig applied its bespoke content management system.

Because of the current agenda on climate change and popularity of the sites service it received a massive 90,000 hits in the first month of its launch.