- THE CHALLENGE:
- To refresh an existing brand without losing its impact and introduce some new and exciting marketing materials.
- THE RESULT:
- A new identity rolled out across a range of eye-catching materials and a fully content managed website.
- THE TESTIMONIAL:
- Hedley Solutions Ltd has evolved over many years to become the company that it is today, this evolution had been driven internally over the years. On this occasion we decided on a more professional approach and invited Marketing Companies to present their services to us. Black Pig impressed from the outset and now 12 months on they continue to surpass our expectations.
Alan Tuohy, Chairman, Hedley Solutions Limited
Hedley Solutions [unpublished] - Black Pig Case Study - Brand Consultancy, Design Communications, Web DesignBack To Case Studies
Hedley Solutions (formerly Hedley 2000) is a long established company with extensive experience in all aspects of IT and data communications, audio visual communications and video conferencing solutions. Hedley came to Black Pig for our help in freshening up their brand and taking their marketing activities to a new level.
The project began with a workshop involving both the management team and engineering personnel from both its regional offices, to find out more about what their vision for the company was and how they would like to be perceived.
The next phase was to update the company’s brand. Everyone was keen to retain the blue and red cables which formed part of the current identity so these were incorporated into the new logo and appear as a motif on all the accompanying collateral Black Pig designed. This includes stationery, exhibition stands, a Company Profile brochure, document folder and other advertising materials.
A new website designed and built by Black Pig is now live, and features a full content management system so it can be kept current by the client.
Projects for 2009 will include the further development of the website to incorporate an interactive ‘virtual showroom’ showcasing the range of products and services Hedley can offer, and following that a full e-commerce section will be added. The site also features a customer satisfaction survey, the results of which are automatically displayed and updated on the site.
Black Pig is currently also working on an intranet for Hedley Solutions.
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