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THE CHALLENGE:
To strengthen EEI’s online presence and guide a diverse audience to a rich information source while showcasing the region. 
THE RESULT:
A fresh look website which helps to position the East of England as the first choice for an overseas company considering setting up business in the UK and informs companies about the wide range of support EEI is able to offer them to ensure the success of their investment and the export services available through UKTI.
THE TESTIMONIAL:
"Working with Black Pig has been an extremely positive experience. The team at Black Pig was responsive to our needs and changing requirements in the design and development of the EEI website. We have been very happy with the results but this is still a work in progress with web2.0 functions in the pipeline – I am confident our continually improving online presence will help put the East of England on the map!"

Karyn Barnes, Communications Manager, EEI

East of England International (EEI)

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East of England International (EEI) provides international support for foreign-owned businesses considering investing in the region and British companies looking to export overseas. EEI is funded by and works in partnership with the East of England Development Agency (EEDA) and UK Trade & Investment (UKTI).

EEI requested that Black Pig revamp their existing website with the aim of encouraging visitors to engage with the opportunities presented by the region. Key to this aim was providing navigation which would enable a diverse audience to quickly locate relevant information for their sector and requirement. The creation of hubs of information across a range of sectors particularly strong in the East of England (e.g. technology) was central to the navigational thinking behind the site.

Businesses considering setting up in the UK can now access sector specific information, receive customised weekly updates and view news articles all relevant to their industry. Contact details are also available for the EEI team which is on hand to provide businesses with valuable insight about the East of England and why it makes such an attractive region for investment.

For businesses planning to export, the website offers details on all of the UKTI programmes and missions available to businesses.