videocasts :: podcasts, streamed video, bespoke presentations
Digital content is increasingly being used across multiple platforms such as mobile phones and video iPods, and by engaging with these less formal delivery methods, marketers can increase the impact of a message which would traditionally be delivered in the form of a leaflet or brochure.
Because of video-casts interactive qualities as an innovative medium it is being increasingly used to reach out to younger markets, especially that of the YouTube generation; internet users who actively seek out video footage for entertainment. Young markets are not the limitation of video though; it can also be used to give key decision makers real insight into how a product or company works at their convenience or even on the move via a MP4 player.
