iPhone and Android apps are very much in the news at the moment and rightly so. Black Pig has produced apps for its clients and is currently working with a number of clients on developing apps which augment their business models. The challenge with the creation of an app is as much one of developing the strategic thinking to underpin it, as it is having the technical capability to develop and integrate it with your other digital marketing systems, and in the case of the iPhone we also have to navigate through the process to have it approved by Apple. If you are thinking about the technology, get in touch, we are happy to talk about the relevance of the technology to your business and give you some indicative costs that could help your internal decision making and budgeting process.
Archive for the 'Food For Thought' Category
With 2010 just around the corner many businesses will have started planning their marketing for the coming year. It is important to remember that when it comes to marketing planning, it’s never wise to adopt the ‘same as last year’ method – particularly as the industry is constantly evolving with new developments. So what are the key things you should be thinking about for next year?
In comparison to more traditional forms of advertising, the internet has become the medium of choice for many businesses and it’s easy to see why. The main attraction lies is the fact that it is highly accountable and measurable so marketers can gain direct insight into the return on investment of their campaigns. It allows you to get your message across in a creative way, while raising brand awareness and acquiring new customers.
With signs that the economy may be slowly beginning to pick up, now is the time to start thinking about how best to prepare your business for when the country emerges from these challenging times. You may well have put those plans for a new website or set of marketing collateral on hold, but dedicating some time to your marketing now, will put you in a more favourable position longer term.
As the oldest and most powerful sector of the industry, PR should be a permanent fixture on every marketing agenda. Whether you are a large or small organisation, B2B or B2C, how you are portrayed in the public arena is of vital importance. With the help of PR, you can develop and maintain a positive, favourable image of your brand as well as your products or services.