Ed Byrne provided the voice for the new Black Pig radio commercials. It was great to be able to work with such a well established and talented performer in preparing the Black Pig radio ads for this year. We are confident that Ed will give us the continuing kind of cut through for our advertising which has been its main strength over the years. Ed was a pleasure to work with and we feel he has really moved the advertising theme on to a new level from our previous work with Clive Anderson and David Mitchell. Comedy itself has moved on a great deal in the last decade and we feel that in the right advertising application it really does grab the audience’s attention.