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Lucky Dip

Design Communications and Brand Communication


If you've invested in creating a strong brand, you'll know the value of managing brand perception through consistent design communications.

The ability to articulate and express the essence of your brand in print and in word shows a deep understanding of your values and USP's.

We can develop brand guidelines where none exist and we can implement projects within the spirit of your guidelines to create brand communications that are design-effective and cost-effective. Whether it's a simple flyer, a flagship brochure or major trade exhibition, our brand communications credentials span a decade of great design and production.

It has been estimated that we see over 3000 brand messages a day. We are bombarded with compelling propositions and calls to action. If we had to consider and evaluate each one before progressing to the next, imagine how little you'd get done in a day.

Open up a magazine, look at the nozzle of the petrol pump, check out the back of your cinema ticket, log on to the internet, and take a second look at the side of that cow in the field next to the motorway! You can run, but you can't hide from design communications.

Effective design communication is about reaching the right people with the right message at the right time, but the increase in media opportunities can make assessing which communication channel to use a daunting task. Black Pig's expertise in choosing the right medium with the right message has helped hundreds of its clients to break into markets they thought beyond their reach.

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