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electronic newsletters :: email marketing, emarketing application, database marketing
Most organisations now have a regular newsletter for their clients but it's far more cost effective and simpler to produce a regular electronic newsletter or e-newsletter as they are sometimes known. It's also a much greener option as it removes the print element from the communication.
E-newsletters also have the added benefit of allowing you to view how many recipients have clicked through from the communication to a specific news item or link; thus making the communications success measurable.
At Black Pig we supply a e-newsletter production tool called EmailMaker, this tool allows you to insert content and send your own e-newsletter which because of the formatting and editing tools built into it, looks professional and is optimised for email distribution.
We've even got a great product to offer you so that you can manage your campaigns effectively. Introducing EmailMaker…
EmailMaker is a complete, online email marketing application supplied by Black Pig Ltd. It allows you to send personalised emails to multiple recipients in HTML and text formats which generate full reports for you to see how your campaign is performing.
How does it work?
With EmailMaker you can import and export contacts and send complete email marketing campaigns with ease. The straightforward WYSIWYG editor allows you to alter the content and images in your templates at your leisure and drop down menus allow you to insert personalised fields at the click of a mouse. Its built in functionality also prevents contacts receiving the same campaign twice and keeps you legal with built in unsubscribe buttons and spam protection.
Main Features
- Address book manager
Address books can be as large as you like and there is no limit on the number of address books you can have. EmailMaker automatically de-duplicates lists and prevents multiple recipients of the same communication, it also includes a failsafe unsubscribe and suppression list. - Reporting Centre
EmailMaker automatically produces detailed reports on the progress and outcome of campaigns, with the ability to drill down to the specific behaviour of individual recipients including; emails sent, opened, forwarded and overall statistics plus reports broken down by each recipient or links tracked per individual link or per recipient. EmailMaker also records and notifies users of replies, bounce backs both 'hard' (address invalid) and soft (out of office) and unsubscribe requests. You can also filter off 'hot prospects' by your own criteria by defining your thresholds of links clicked, number of 'opens' etc. Alternatively you can report on your own custom data fields. The reports are presented as totals, graphical charts and detailed figures. All can be exported into virtually any spreadsheet or statistics package. - Delivery and Security
EmailMaker's full bounce back management includes the ability to auto-unsubscribe 'bad' email addresses from hard bounce backs. Anti spam filters and checking tools also reduce the amount of your emails picked up by junk email filters.
Want to find out more? Give us a call on 01763 222 333 to sign up for a free demo.
