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viral marketing :: emarketing, brand awareness, online games
In today's increasingly competitive and commercial environment companies need to move with the times to stay ahead of the game. They need to learn fast and adapt quickly, embracing new developments in technology. This is especially true where marketing is concerned, companies need to ensure their methods of communication are aligned with the latest media channels and just when you thought you had capitalised on the internet and all it has to offer, digital marketing has spawned its own branch of online excellence in the form of 'viral email'.
The term 'viral email' derives from the way in which viruses rapidly spread. If you forward a viral email onto ten people who in turn forward it to a further ten, the message has spread to one hundred people in a matter of seconds and so forth. Viral marketing is beneficial in that it has the potential to reach large audiences very quickly meaning companies will potentially get their message to their target audience and beyond in hours.
Some consider virals to be gorilla marketing tactics, invading every aspect of consumer life however; it has proven to be an effective way of extending a brand's market reach. The popularity of viral messages and campaigns shows no sign of slowing as people actively seek them out from a wide range of viral hosting sites, many of which have assumed cult status and receive millions of hits daily.
