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Black Pig - Media Training

Media Training :: Effective Media Relations, Cambridge

It takes years to establish a credible reputation and just seconds to ruin it which is why media coaching and PR go hand in hand to build brands, protect reputations, influence public debate and ultimately, add value to a business.

For those already in the public eye or those just embarking on a media relations programme and paying a PR agency to create press and broadcast opportunities, media interviews will be unavoidable. You may think you can be selective about your interviews and keep your head down when sensitive issues hit the headlines but in practice journalists will report on you whether you give them the interview or not. You need to view the interview as an opportunity to present your case rather than as a threat.

To be effective and to improve the value of the final news product it is highly recommended that you media train your key spokespeople. This will help anyone talking to journalists, refine their messages and deliver them with style. Journalists don’t set out to make anyone look bad but it is easy for an interviewee whilst under the spotlight, to make mistakes which can lead to negative press. Media training can reduce the stress of the situation considerably and make a huge difference to the performance of even the most senior executive in an interview.

Ask yourself...

If you were invited to appear on a current affairs programme to comment on a potential crisis within your specialist industry would you be confident in your ability to diffuse the media hype, to take control of the interview and get across everything that you wanted whilst profiling the benefits of your business?

With media training you will learn:

  • how to prepare and present yourself for the interview
  • how to take control of the interview and set the agenda that you want
  • simple, easily-remembered techniques for ensuring your messages are interesting and engaging for both the journalist and the audience
  • techniques for dealing confidently with tough and aggressive questioning
  • crisis media training – a crucial element of crisis planning
  • presentation skills coaching

Black Pig offers television, radio, press and presentation courses which are run by experienced journalists that tailor the sessions to each organisation or individual and carry out extensive background research to ensure the practical training and mock interviews are as close to the real thing as possible.

Black Pig can offer training anywhere in the UK and internationally as well as source experienced trainers in many non-English languages.

The Trainers

Black Pig’s media trainers are all senior journalists with extensive print and broadcast experience. They have presented, reported and produced for the BBC, Bloomberg TV, Sky Business Unit, and CNBC. Their print media experience spans national press, regional press and specialist trade magazines.

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