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Lucky Dip

Marketing Consultancy London, Cambridge, UK

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Why invest in strategic marketing?

CIMThe Chartered Institute of Marketing's definition states that "marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably."

Fundamentally, marketing is about getting the right product or service to the customer at the right price, in the right place, at the right time.

A common mistake made by non-marketing decision makers is that marketing is simply about communications. Communication is important, for sure, but businesses first need to know what motivates and satisfies the needs of their customers.

At the heart of sound, strategically grounded marketing plans you'll find insight, understanding and research. The research must be analysed, evaluated and formulated into a strategic plan so that marketing objectives can be addressed.

These findings drive key decisions on product, price, place and promotion - the communication part.

Marketing is about many things, but above all else it is about commitment. It's not something you do for a few days and forget about. As long as you are in business, you are in marketing.

Black Pig has been practicing what we preach for nearly a decade, so we know a thing or two about sound thinking and strategic design. We've build our brand around it.

If you feel your business is drifting along with no consistent strategic vision or marketing route map then perhaps your next move should be from A to Black Pig.

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