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email marketing :: web based email marketing, html email marketing, integrate communications
The speed and cost-efficiencies of email marketing is making it one of the fastest growing tactics in the marketing communications mix. The watchwords are permission and format. Data-protection laws demand due care and diligence when dealing with data provided for mailing- just as in surface mail. Our knowledge and understanding of email broadcasting software and mail formats for browser compatibility will give you all the confidence you need to test market new campaigns with Black Pig.
We've even got a great product to offer you so that you can manage your campaigns effectively. Introducing EmailMaker…
EmailMaker is a complete, online email marketing application supplied by Black Pig Ltd. It allows you to send personalised emails to multiple recipients in HTML and text formats which generate full reports for you to see how your campaign is performing.
How does it work?
With EmailMaker you can import and export contacts and send complete email marketing campaigns with ease. The straightforward WYSIWYG editor allows you to alter the content and images in your templates at your leisure and drop down menus allow you to insert personalised fields at the click of a mouse. Its built in functionality also prevents contacts receiving the same campaign twice and keeps you legal with built in unsubscribe buttons and spam protection.
Main Features
- Address book manager
Address books can be as large as you like and there is no limit on the number of address books you can have. EmailMaker automatically de-duplicates lists and prevents multiple recipients of the same communication, it also includes a failsafe unsubscribe and suppression list. - Reporting Centre
EmailMaker automatically produces detailed reports on the progress and outcome of campaigns, with the ability to drill down to the specific behaviour of individual recipients including; emails sent, opened, forwarded and overall statistics plus reports broken down by each recipient or links tracked per individual link or per recipient. EmailMaker also records and notifies users of replies, bounce backs both 'hard' (address invalid) and soft (out of office) and unsubscribe requests. You can also filter off 'hot prospects' by your own criteria by defining your thresholds of links clicked, number of 'opens' etc. Alternatively you can report on your own custom data fields. The reports are presented as totals, graphical charts and detailed figures. All can be exported into virtually any spreadsheet or statistics package. - Delivery and Security
EmailMaker's full bounce back management includes the ability to auto-unsubscribe 'bad' email addresses from hard bounce backs. Anti spam filters and checking tools also reduce the amount of your emails picked up by junk email filters.
Want to find out more? Give us a call on 01763 222 333 to sign up for a free demo.
