Videndum
Black Pig has a long standing relationship with Videndum (formerly Vitec Group), having worked with the company since 2003. We have supported many of the Videndum brands including Vinten, Vinten Radamec, Autoscript and Camera Corps.
With roots dating back to 1910, Videndum is a leading global player in the broadcast and photographic industry, supplying state of the art camera support technology. Its products include teleprompting solutions, speciality remote cameras, robotic camera and control systems, tripods and pedestals.
Black Pig has worked on a range of projects for Videndum, covering a variety of on and offline disciplines, over the years. We have designed and built several content managed websites including those for Vinten, Vinten Radamec, Autoscript and Camera Corps. In recognition of the brand’s global reach, the Vinten website was multi lingual, offering content in seven languages including Chinese, Japanese and Russian. Due to the large volume of content within the site, structure and distribution of information was key to the overall design. Visitors to the site could find the information that is relevant to their particular interest with relative ease and some areas of the website, such as the ‘Dealer/Distributor Finder’, were presented as a specific information hub.
Other online projects Black Pig has completed include the development of two internal web systems, INtouch and INformed. The INtouch Partner Portal provides exclusive partner information and resources. Partners have access to essential news, resources and product training and receive a monthly newsletter - INtouch News delivered directly to their inbox.
The INformed website is an intranet system for Videndum staff, offering them access to key information and downloadable content across all of the brands within the company.
Black Pig has supported Videndum on many marketing communications projects including designing leaflets, newsletters, press advertising campaigns, promotional videos and exhibition graphics. We have been involved with the Group’s digital marketing strategy, designing a range of creative and engaging emails for Videndum to communicate with their customers and prospective customers worldwide; and we managed a pay per click advertising campaign for Petrol Bags.
Back to Work
CLIENT COMMENTS
The development of the new website was a demanding task involving a high volume of content and seven languages. From the start Black Pig showed a strong commitment not only to developing an accessible and cohesively structured site, but also to incorporating added features important to our brand, such as video and You Tube integration. It was crucial for a project of this size to be supported by strong project management, which Black Pig provided –with a smile! The launch of the new site was a great success and as we develop our online presence further with tools such as Social Networking, the team’s continued enthusiasm makes them a pleasure to work with.