Your brochures are perfect and staff answer the phone impeccably, but is your website letting the side down? We’re often surprised at how many companies put up with websites that are potentially damaging their brand and their business.
Continue reading ‘The well website clinic’
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Things at the Sty are ticking along well despite the financial storms rattling the windows as they pass across the world. We have even started to think about the upcoming festivities and bravely tested a few varieties of mince pies in the swine & dine over the last few weeks.
With the current economic crisis impossible to avoid, business leaders are all too aware of the need to think very carefully about their marketing activities over the coming months. But what exactly should you be doing? One tool certainly set to weather the storm, is PR.
Continue reading ‘PR can be an upper cut to your competition’
With over 85% of websites found for the first time using a search engine, there is simply no point building a great website, if no one can find it. And with the mass of competing websites out there, if you don’t take the correct measures to enable searchers to find your website, you could end up losing out to a competitor!
One of the problems with SEO is the fact it all comes down to searcher behaviour in the end – worse, searchers will behave as they choose, not necessarily as you intended them to. We strongly believe that any recommendations regarding SEO made outside a sound understanding of searchers are at best academic.
