- THE CHALLENGE:
- To quantify and distil the three brands under the David Ball Group to create greater cohesion and understanding of the products.
- THE RESULT:
- The rationalised brands are now compiled under the new umbrella identity of David Ball Group and each brand now has its own website for reference which clearly overview the products functions and adhere to that particular brands styling.
David Ball Group [unpublished] - Black Pig Case Study - Brand Consultancy, Design Communications, Strategic Marketing, Web DesignBack To Case Studies
Specialists in researching, developing, manufacturing, and distributing cementitious and sand products, David Ball Group, appointed Black Pig to undertake a branding project and revamp its web presence to promote each of David Ball Groups products as a separate entity.
The David Ball Group company comprises of three divisions which are the Instarange, PUDLO and Standard Reference Sands. To promote and define each of these as a separate business it its own right, Black Pig created three different brands and rationalise the PUDLO brand identity to help differentiate the sectors between each product.
These new brand identities were then employed across the new series of websites under the David Ball Group umbrella. These sites have been design to act as central hubs of information and contact for the business and its divisions. The three sites share the same stylistic values whilst looking visually different to reflect the products and services on offer.
As part of its full service capability, Black Pig’s team also provided copy-editing and copy-editing services for the website text and in compiling a corporate biography for David Ball.
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