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THE CHALLENGE:
To assist PMI’s expansion into the UK through a strategic campaign of public relations.
THE RESULT:
Black Pig has secured the client coverage in a range of trade and consumer press and continues to support its attendance at exhibitions and new product launches through an ongoing campaign of public relations.
THE TESTIMONIAL:
"Within the past 3 months, the buyers from two separate nationwide retail stores have remarked that they became aware of our new products in releases created by Black Pig. One of them was not a customer at that time but as a result of the contact, we now have 7 lines listed in their 276 stores nationwide".
John Wilkins, Managing Director, Pacific Market International

PMI [unpublished] - Black Pig Case Study - Brand Consultancy, Public & Media Relations

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Pacific Market International (PMI), owner of the Stanley, Aladdin and MiGo brands, develops new products that reflect evolving consumer and commercial needs.

The company has become recognised for its innovative engineering, design, and socially responsible manufacturing process.  PMI remains unparalleled in terms of robustness and heat retention capabilities as well as the contemporary styles and colours on offer.  From cabana blues and raspberry ices to grasshopper greens, lemons and limes, PMI’s products are enough to whet anyone’s appetite.

Black Pig was bought on board to assist PMI’s expansion into the UK through a strategic campaign of public relations to announce new products to buyers trade press and to support press materials at trade shows. The PR campaign comprises of monitoring target media’s features and proactively contacting journalists for placement and review.

Using its integrated abilities, Black Pig was also able to support PMI’s presence at trade fairs by creating graphics to be included on display stands to accentuate the company’s product ranges.

“We started working with Black Pig in November 2005 having survived 10 years in the wilderness since the last time we engaged in any kind of PR activity."

"Within the past 3 months, the buyers from two separate nationwide retail stores have remarked that they became aware of our new products in releases created by Black Pig. One of them was not a customer at that time but as a result of the contact, we now have 7 lines listed in their 276 stores nationwide".

"Black Pig combines an equal mix of enthusiasm for our products with their own high standard of professionalism: there is no question that a large measure of our success has been directly attributable to their efforts.”

John Wilkins, Managing Director, Pacific Market International

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