- www.hbm.com
- THE CHALLENGE:
- To skillfully integrate the individual elements into a single flash video.
- THE RESULT:
- An exciting way to showcase how HBM measurement technology is used in the world's fastest sailing boat.
- THE TESTIMONIAL:
- As one of the world's leading supplier of measurement technology, HBM is dedicated to powerful, state-of-the-art marketing communications. With the Hydroptère video, Black Pig was able to deliver a very professional production, which exceeded our expectations. Also, the project management at Black Pig is absolutely recommendable.
Gilbert Schwartmann,
Head of eMarketing at HBM
HBM
Back To Case StudiesFounded in Germany in 1950 HBM has become a leading international manufacturer in the field of test and measurement. Today its innovative products are used worldwide in industries including automotive, aerospace, transport and energy.
HBM were delighted that their advanced measurement technology was to be used by Alain Thebault in his high speed Trimaran "Hydroptere" and they wanted to create a flash video for their website to showcase the important role the technology had played in the vessel's success. They approached Black Pig to create the flash video for them.
We took the source video material and still photography which HBM supplied and, following the storyboard provided, created a piece of footage which linked the separate elements seemlessly together. We identified an appropriate voice over artiste and arranged for the recording of the script which was to accompany the video. Black Pig integrated the voice over along with some background music which we had sourced to run subtly through the whole piece. To round off the presentation we added HBM’s logo at the end before fading gently to a black screen which would allow the video to loop smoothly back to the start.
