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Lucky Dip
To create a new website for a recently rebranded company.
A stylish content managed site to raise the profile of the new brand.

Signet Apartments [unpublished] - Black Pig Case Study - Web Design

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Signet Apartments are a leading provider of serviced apartments in Cambridge. Originally known as Cambridge Short Term Lets and then Quest Apartments, they came to Black Pig to redesign their website, following the recent re-brand.

Our brief was to create a stylish new website which would position Signet as the key player for serviced apartments at the luxury end of the market. As well as enticing imagery of the stunning apartments available, the site featured easily accessible information about the services Signet offer and ways in which they go the extra mile for their clients. The home page was clearly laid out with links to key elements of the site and was designed to appeal to a very diverse audience of users, including overseas visitors. The website had a content management system to enable our client to easily update it with new properties.

As part of the project Black Pig also revamped the company logo to give it a more contemporary feel.

We followed up the website development with a program of organic and paid search engine optimisation work on the site

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