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THE CHALLENGE:
To enforce Smiths Gore’s position as an expert voice in all aspects of the land management and property sector
THE RESULT:
A striking set of advertising creative with the flexibility to promote a wide range of services.

Smiths Gore [unpublished] - Black Pig Case Study - Design Communications

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Smiths Gore is one of the UK's leading chartered surveyors and property consultants. In addition to their core business of estate management they offer a comprehensive range of other services including farmland management, historic building conservation, architecture and building surveying and sporting event management.

Smiths Gore came to Black Pig with a brief to revamp their advertising creative by developing a new look and feel which could be carried across a range of ads promoting their wide array of services. The challenge we faced was finding a way of communicating that our client has many strings to their bow, without seeming to dilute their proficiency in each one.

The creative team at Black Pig developed a series of ads based around the concept that Smith's Gore sees things differently due to their long standing expertise in their specialist areas. The ads feature striking imagery from the natural world along with concise copy, written by Black Pig, which conveys key messages about the Smith's Gore offering. Black Pig also created the strapline "We know more, We do more, We care more" which helped to create a strong brand identity for the advertising campaign.

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