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To create a website which would meet the needs of audiences who were at different stages of the buying process and encourage them to get in touch.
A site with a clean and colourful design, supported by easy to use navigation and creatively displayed content.

Cambridge Online Systems [unpublished] - Black Pig Case Study - Web Design

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Cambridge Online is a long established provider of computer systems, data storage, networking and telecommunications products and services. The company asked Black Pig to design and build a website to promote their expertise regarding the Microsoft Dynamics NAV Enterprise Resource Planning Solution.

Lead generation was a primary focus of the site and so it incorporated lots of prompts for users to provide their contact information in order to receive product details or sign up for newsletters. The site also included a Blog and made effective use of videos to convey the key benefits of the software. As some areas of the site were particularly information heavy, our developers used a technique to ‘freeze’ the outer columns of the page so that the content at the side of the screen remained visible as the user scrolled through the main page content.

The website was built with a comprehensive content management system, allowing Cambridge Online the flexibility to update the site in house when required.

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