Award Property Management asked Black Pig to develop a strong brand identity for their new residential lettings business. Although it was a new venture, the management team at Award already had extensive experience in the industry and so it was important that this was conveyed by the brand.
A number of different routes were explored and eventually a modern, stylish blue and grey logo incorporating the company initials was chosen for its quality feel. Once agreed the logo was applied to business stationery. The next phase of the project was to design and build the company website. A key aim of the site was to convey trustworthiness, professionalism and Award’s personal service to potential landlords, whether experienced in buy to let or not. It also featured a blog and a section listing properties available to rent, which was populated by an intuitive content management system allowing the client to easily keep it up to date.
Following the launch of the website Black Pig managed a pay per click campaign on behalf of our client, to help maximise traffic to the site in its first months of operation.Back to Work